Privacy Policy

Effective Date: February 5, 2026

Last Updated: February 5, 2026

1. Introduction

Welcome to Vande Rose Farms (“we”, “our”, “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit vanderosefarms.com (the “Site”) or interact with our services.

By accessing our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We collect information in the following ways:

a) Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device and usage, including:

  • IP address (which may be anonymized or truncated)
  • Browser type, device type, and operating system
  • Referring URLs and pages viewed
  • Dates, times, interactions, and engagement behavior

This data is collected using cookies, pixels, and similar technologies through tools such as:

  • Google Tag Manager (GTM)
  • Google Analytics 4 (GA4)
  • Google Ads Conversion Tracking
  • Meta Pixel
  • Meta Conversions API (CAPI) (server-side tracking)

We also use Klaviyo, an email and marketing automation platform, which may collect information about your interactions with our Site and communications. This includes events such as page views, product views, checkout activity, purchases, email opens, and link clicks. Klaviyo may use cookies or similar technologies to help us understand customer behavior, personalize communications, and improve marketing performance.

Some data may be collected directly from your browser (client-side) and/or securely transmitted from our servers to advertising platforms (server-side) to improve accuracy, security, and performance measurement.

b) Information You Provide Voluntarily

When you interact with us, we may collect personal information you choose to provide, including:

  • Name, email address, phone number
  • Form submissions or inquiries
  • Preferences, responses, or feedback

We only collect this information when you voluntarily provide it.

If you make a purchase through our Site, payment information (such as credit card or other payment details) is collected and processed by third-party payment processors through WooCommerce. We do not store or process full payment card details on our servers. Payment processors may collect transaction data necessary to process payments, prevent fraud, and comply with legal obligations, and their handling of your information is governed by their respective privacy policies.

We may also use third-party review and feedback tools (such as CusRev / Customer Reviews for WooCommerce) to collect and manage customer reviews and feedback related to purchases. This may involve sharing limited order information (such as name, email address, product purchased, and order details) for the purpose of sending review requests and displaying verified reviews.

3. How We Use Your Information

We use the data we collect to:

  • Operate, maintain, and improve our Site and services
  • Understand user behavior and site performance
  • Configure and deploy tracking tags through GTM
  • Measure conversions, events, and campaign performance
  • Deliver relevant advertising and remarketing campaigns
  • Optimize marketing spend and attribution
  • Respond to inquiries and provide customer support
  • Ensure compliance with legal obligations

We do not sell personal information.

We process data based on your consent, our legitimate business interests, and legal obligations, as applicable under laws such as GDPR, CCPA, and CPRA.

4. Cookies and Tracking Technologies

Our Site uses cookies, pixels, and similar tracking technologies to:

  • Analyze traffic and performance
  • Store user preferences
  • Track conversions and events
  • Deliver personalized and retargeted advertisements

Tracking technologies may include:

  • Google Analytics 4 (GA4)
  • Google Ads remarketing and conversion tracking
  • Meta Pixel
  • Meta Conversions API (CAPI)

You can manage cookies through your browser settings or our cookie consent tool. Some cookies are essential for Site functionality, while others support analytics and advertising.

To learn more about how Google collects and processes data, visit Google’s Privacy Policy and Google’s Partner Site Data Page. For Meta, see Meta’s Data Policy.

5. Consent, Cookie Management, and Compliance

We comply with applicable global privacy laws, including GDPR, CCPA, CPRA, and similar regulations.

a) Consent for EU/UK Visitors

If you are in the European Economic Area (EEA) or United Kingdom, we obtain explicit consent before placing non-essential cookies (analytics, marketing, or advertising). You can modify or withdraw your consent at any time through our cookie banner or browser settings.

b) Consent for U.S. and Other Regions

For users outside the EU/UK, cookies and tracking technologies are used as permitted by law. You may still opt out through browser controls or advertising opt-out mechanisms.

c) Consent Signals for Analytics and Advertising

We use consent management tools and technical controls to manage how analytics and advertising technologies operate based on user consent. Where applicable, consent signals may be communicated to analytics and advertising platforms to ensure compliance with global privacy requirements.

6. Marketing and Advertising

We may use the information we collect for marketing purposes, including:

  • Running campaigns on Google Ads and Meta Ads (Facebook & Instagram)
  • Measuring conversions, purchases, leads, and other actions
  • Building remarketing and lookalike audiences
  • Improving attribution accuracy using server-side tracking

We may share limited event data with advertising platforms via Meta Conversions API and Google Ads enhanced or server-side tracking, which may include hashed identifiers (such as email addresses). These identifiers are securely hashed before transmission and used solely for matching and measurement purposes.

We may use Klaviyo to manage email communications, customer profiles, and marketing automation. Klaviyo allows us to send targeted messages based on user activity, preferences, and purchase behavior. Communications are only sent where consent has been provided or where otherwise permitted by applicable law.

We may use CusRev (Customer Reviews for WooCommerce) to send post-purchase review requests and to display customer feedback on our Site. These communications are transactional in nature and are sent in connection with completed purchases.

You can opt out of personalized advertising by visiting:

We only send marketing communications to users who have given explicit consent or where allowed by law.

7. Data Retention

We retain analytics and marketing data for up to 26 months before deletion or anonymization.

Personal information collected via forms is stored only as long as needed to provide services or meet legal requirements.

8. Data Sharing and Third Parties

We may share limited data with trusted third-party providers who help us with:

  • Website hosting and maintenance
  • Analytics and measurement services
  • Advertising and marketing platforms
  • CRM and communication tools
  • Email marketing, automation, and customer relationship management services (such as Klaviyo)
  • Payment processing providers that securely handle transactions made through our Site (such as credit card or digital payment processors integrated with WooCommerce)
  • Customer review, ratings, and feedback services (such as CusRev / Customer Reviews for WooCommerce)

All third parties are contractually required to protect your information and use it only for authorized purposes.

9. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access and obtain a copy of your personal information
  • Request correction or deletion of your data
  • Withdraw consent or object to processing
  • Restrict processing of your information
  • File a complaint with a supervisory authority

To exercise these rights, contact us using the details below. We will respond to verified requests within the timeframes required by applicable law.

Under the CCPA and CPRA, California residents have the right to request disclosure, correction, deletion, and to opt out of the sharing of personal information for cross-context behavioral advertising. We honor these rights and do not discriminate for exercising them.

10. Security

We employ reasonable organizational and technical safeguards to protect your data. However, no electronic system or storage method is completely secure, and we cannot guarantee absolute protection.

11. Children’s Privacy

Our Site is not directed to children under 13 (or 16 in certain jurisdictions), and we do not knowingly collect personal information from minors. If such data is discovered, it will be deleted promptly.

12. International Data Transfers

Your data may be processed in the United States or other countries where our service providers operate. By using our Site, you consent to such transfers in accordance with applicable data protection laws.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected with a new “Last Updated” date. Your continued use of our Site after changes are posted constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy, please contact:

Vande Rose Farms
 Email: [email protected]
 Address: 331 3rd St NW, Waucoma, IA 52171
 Phone: 833-609-0389